April 24, 2013: Panasonic is proud to announce a new digital compact camera LUMIX DMC-LF1 from new LF series – a sister line of the world-renowned LX series which have been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness. The new DMC-LF1 incorporates F2.0 LEICA DC VARIO-SUMMICRON lens and 1/1.7-inch large High Sensitivity MOS Sensor in sleek, stylish profile with practical EVF (Electronic View Finder). The F2.0 fast LEICA DC VARIO-SUMMICRON lens boasts excellent descriptiveness produced by its outstanding quality and performance yet achieves 7.1x high optical zoom (35mm camera equivalent: 28-200mm) making this camera even more versatile. The 1/1.7-inch large High Sensitivity MOS Sensor and the high performance Venus Engine achieves clear image recording even at high sensitivity setting taking advantage of rich amount of light.

With the Wi-Fi® connectivity with NFC (Near Field Communication) technology, the DMC-LF1 features “Touch & Share” in which users can connect the camera to their smartphone/tablet anywhere at one-touch to share a image easily right on the spot. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the new Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting. On the other hand, both photo and video can be archived to the registered digital equipment such as PC automatically via the wireless access point (router) at home.

SAN DIEGO, Apr 23, 2013 – Today, Sony introduced the Cyber-shot™ HX50 camera – a powerful new compact featuring an impressive 30x optical zoom range and advanced 20.4 MP “Exmor R” CMOS image sensor.  Measuring approximately 4.4”x2.6”x1.2”1 in size and weighing in at approximately 9.6 oz.2, it is the world’s smallest and lightest camera with 30x optical zoom capability3.

“Despite the emergence of smart phone cameras in today’s market, the HX50V model gives photographers plenty of reason to invest in a dedicated pocket camera” said Patrick Huang, director of the Cyber-shot digital camera business at Sony Electronics.  “Its wide-ranging 30x optical zoom gives users more freedom to pick their shooting subject and position, and its extensive, advanced imaging capabilities give shooters the peace of mind that image quality will never be compromised - every scene will be given the color, detail and clarity that it deserves. This powerful combination of size and performance makes the HX50 an especially unique, versatile camera.”