Canon RF35m F1.4 L VCM & Speedlite EL-10

Canon Announced First Lens in Series of Fixed Focal Length RF Hybrid Lenses — RF35mm F1.4L VCM

New Portable Speedlite EL-10 with New Multi-Function Shoe Design Also Available

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BRAMPTON, Ontario, - (June 5, 2024) — Canon Canada Inc., a leader in digital imaging solutions, today announced the RF35mm F1.4 L VCM lens and Speedlite EL-10 flash. The new RF35mm lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for users of recent Canon EOS cameras.

Answering the needs of many professional high-level photographers, the new RF35m F1.4 L VCM lens can be looked upon as a standard lens for video and still users — for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series — until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies. The lens allows very little focus “breathing” as focus is moved, and it’s highlighted by two Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to.

The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the mirrorless world, and the veteran user who is looking to get reacquainted with flash photography. The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes. The Speedlite EL-10 is a radio-based wireless flash with 2nd-curtain sync capabilities, and leverages four AA batteries instead of a separate battery that requires charging — making operation more streamlined for some users. In addition, it features a Custom Flash Mode function, allowing the end-user to register and store up to three sets of flash settings, and is approximately the same size and weight as its predecessor the Speedlite 430EX-III RT — while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in one’s photos.

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BRAMPTON, Ontario (June 10, 2024) – Canon Canada Inc., a leader in digital imaging solutions, has announced the new RF-S3.9mm F3.5 STM Dual Fisheye lens, bringing ease, affordability and quality for social media creators interested in exploring VR content creation. The RF-S3.9mm F3.5 STM Dual Fisheye lens is compatible with the EOS R7 camera.

The new RF-S3.9mm F3.5 STM Dual Fisheye lens makes VR content creation with a mirrorless camera more accessible and efficient than ever. Engineered to empower creators of all types, this lens offers a perfect balance between clarity and usability for vlog-style VR creation. This APS-C Stereoscopic VR lens’ ability to achieve a 144º wide-angle view and utilize equidistant projection makes it ideally suited for every day, virtually hassle-free VR production. Also designed for versatility, this lens permits multiple methods of camera handling, from hand-holding, mounting on a gimbal, or tripod-mounting. Canon’s available EOS VR Utility software (separately available with a paid subscription) is designed for a smooth editing process.

Get to know the RF-S3.9mm F3.5 STM Dual Fisheye lens:

• One-shot AF and Left/Right focus Adjustment with Focus ring, helping to create effortless and precise shooting in virtually any environment.
• An Air Sphere Coating (ASC) is a first for Canon non-L Series lenses and helps to minimize ghosting and facilitate pristine image quality.
• Rear filter holder that accommodates both 30.5mm screw-on filters and sheet-type filters, i.e. gelatin or polyester filters.

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Canon RF35mm F1.4 L VCM  //  SKU: 28570  //  MFR: 6710C002  //  Avail: July 2024  // Price: $1999.99

Canon RF-S3.9mm F3.5 STM DUAL FISHEYE //  SKU: 28588  //  MFR: 6578C002  //  Avail: July 2024  // Price: $1499.99

Canon Speedlite EL-10  //  SKU: 28571  //  MFR: 6579C001  //  Avail: Late June 2024  // Price: $349.99

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