Product Announcement

Fujifilm Launch from Sydney: X-T50, XF16-50MM, GFX100S II & GF500MM

NEW Products from X Summit SYDNEY 2024 - May 16, 2024 1:00AM (EDT)

FUJIFILM X-T50 Digital Camera:

Experience the joy of Film Simulations with the 40-megapixel FUJIFILM X-T50 digital camera – the first X Series camera with a dedicated dial to access Fujifilm’s 20 Film Simulation modes, including REALA ACE mode. Sharing many features with the iconic X100VI but offering the added versatility of interchangeable lenses, it’s perfect for travel, family, and everyday use.

FUJINON XF16-50mmF2.8-4.8 R LM WR Lens:

Never miss a moment with FUJINON XF16-50mmF2.8-4.8 R LM WR lens. This compact, lightweight zoom is the ideal lens for every day use thanks to its 24-76mm equivalent focal range. Experience huge resolving power, convenient internal zoom, weather-resistance, close focusing, linear motor-driven autofocus, and more across a focal range that’s perfect for countless subjects.

FUJIFILM GFX100S II Digital Camera Body:

See the big picture with FUJIFILM GFX100S II digital camera. Taking key functions from the flagship GFX100 II, including a 102-megapixel sensor, X-Processor 5 imaging engine and AI-assisted autofocusing, and slotting them into an ergonomic body that weighs just 883g* (1.95lbs), it offers passionate creatives the chance to expand their options and enjoy an immersive large format experience. * Includes battery and memory card.


Extend your creative vision with FUJINON GF500mmF5.6 R LM OIS WR lens. Offering a focal length equivalent to 396mm, this compact, lightweight, and weather-resistant lens delivers detail-rich results up to 102 megapixels, fast, silent autofocus with focus preset controls, and a 6.0 stop Optical Image Stabilizer to combat camera shake.

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