RICOH GR IV Premium Digital Camera // SKU: 30106 // MFR: 01553 // UPC: 027075311312

Unassuming. Unmatched. Unstoppable.  The NEW RICOH GR IV

Introducing the RICOH GR IV—a stealthy, ultra-compact camera designed for photographers who demand discretion without compromise. Faithfully evolving the core values of the iconic GR-series, the GR IV delivers exceptional image quality, lightning-fast responsiveness, and unparalleled portability in a sleek, minimalist form.

At the heart of the GR IV is a newly developed back-illuminated APS-C CMOS sensor, paired with the cutting-edge GR ENGINE 7, ensuring stunning clarity, low noise, and high sensitivity—even in challenging light. The redesigned GR lens offers razor-sharp performance, while the optimized lens barrel and start-up sequence enable the fastest boot time in GR history—just 0.6 seconds from pocket to capture.

Built for the modern shooter, the GR IV features enhanced connectivity with dual Bluetooth® and Wi-Fi support, plus seamless integration with new mobile apps for effortless sharing and control. The body has been meticulously refined—slimmer, sleeker, and more intuitive—with a reimagined button layout and a high-capacity battery for extended shooting sessions.

Complete your stealth setup with the new RICOH GF-2 External Flash—a super-compact, ultra-lightweight flash unit that delivers automatic illumination when mounted, perfect for low-profile shooting.

Whether you're chasing fleeting moments on the street or capturing candid portraits, the Ricoh GR IV is your discreet companion—quietly powerful, always ready.

‍

Estimated Availability: September 2025
RICOH GR IV Premium Digital Camera  //  SKU: 30106  //  MFR:  01553  //  UPC: 027075311312
RICOH L-ION Battery DB-120  //  SKU: 30149   // MFR: 35299  //  UPC: 027075311503
RICOH Battery Charger BJ-12  //  SKU: 30150   // MFR: 35305  //  UPC: 027075311565
RICOH Flash GF-2  //  SKU: 30151  // MFR: 35308  //  UPC: 027075311619
RICOH Viewfinder GV-1  //  SKU: 30154   // MFR: 172798  //  UPC: 026649727986
RICOH Lens Adapter GA-3  //  SKU: 30152  // MFR: 37922  //  UPC: 027075311381
RICOH Wide Conversion Lens GW-4  //  SKU: 21274   // MFR: 30248  //  UPC: 027075300156
RICOH Hand Strap GS-2 (Leather)  //  SKU: 30153   // MFR: 173383  //  UPC: 026649733833